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Difference between IP version 4 and IP version 6

IPv4 means Internet Protocol version 4, whereas IPv6 means Internet Protocol version 6.

IPv4 is 32 bits IP address that we use commonly, it can be 192.168.8.1, 10.3.4.5 or other 32 bits IP addresses. IPv4 can support up to 232 addresses, however the 32 bits IPv4 addresses are finishing to be used in near future, so IPv6 is developed as a replacement.

IPv6 is 128 bits, can support up to 2128 addresses to fulfill future needs with better security and network related features. Here are some examples of IPv6 address:

1050:0:0:0:5:600:300c:326b
ff06::c3
0:0:0:0:0:0:192.1.56.10


Address Space
IPv4:4 Billion Addresses
IPv6:2^128
79 Octillion times the IPv4 address space

Configuration
IPv4: Manual or use DHCP
IPv6: Universal Plug and Play (UPnP) with or without DHCP
Lower Operation Expenses and reduce error

Broadcast / Multicast
IPv4: Uses both
IPv6: No broadcast and has different forms of multicast
Better bandwidth efficiency

Anycast support
IPv4: Not part of the original protocol
IPv6: Explicit support of anycast
Allows new applications in mobility, data center

Network Configuration
IPv4: Mostly manual and labor intensive
IPv6: Facilitate the re-numbering of hosts and routers
Lower operation expenses and facilitate migration

QoS support
IPv4: ToS using DIFFServ
IPv6: Flow classes and flow labels
More Granular control of QoS

Security
IPv4: Uses IPsec for Data packet protection
IPv6: IPsec becomes the key technology to protect data and control packets
Unified framework for security and more secure computing environment

Mobility
IPv4: Uses Mobile IPv4
IPv6: Mobile IPv6 provides fast handover, better router optimization and hierarchical mobility
Better efficiency and scalability; Work with latest 3G mobile technologies and

Straight AND Cross Cable

Cross Cable

Straight Cable

How can you can connect PC to switch with straight or cross-over cable, what is the difference between these two ways, Straight through cable vs Crossover cable? Why are their two types of cables? What do they do?Straight through cable means, the cable wire goes through straight, transmission wires over to the reception end. You use a crossover cable when you are connecting two PCs together directly (NIC to NIC). To connect Router to Router and Computer to Computer need Crossover and the usually the rest need Straight-through cable.

You use a straight-through cable when there is a hub, switch or router between the two or more PCs (NIC-Hub/Switch/Router-NIC). The is no difference in speed, it's just a method of communicating. It depends on the hardware, all you need is either a free LPT or com port on each computer and a cable plugged into these ports between each computer.

The simple answer is a crossover cable is used when you are connecting two PCs together directly (NIC to NIC), to connect two computers to each other, you use a crossover cable. When two crossover cables are connected in series, as when going through a patch panel, the result would no longer be a crossover.

Take a good look at the picture above, it shows what I mean. In a straight through cable, both ends are arranged as end A, while in a crossover cable, one end is arranged as end B.

This can also help if you want to make a cable yourself

You use a straight-through cable when there is a hub, switch or router between the two or more PCs (NIC-Hub/Switch/Router-NIC). The is no difference in speed, it's just a method of communicating. It depends on the hardware, all you need is either a free LPT or com port on each computer and a cable plugged into these ports between each computer.

Reply With Quote In order to connect two computers with crossover cables, you must set their IP addresses to be in sequential order. For example:

You use a straight-through cable when there is a hub, switch or router between the two or more PCs (NIC-Hub/Switch/Router-NIC). The is no difference in speed, it's just a method of communicating. It depends on the hardware, all you need is either a free LPT or com port on each computer and a cable plugged into these ports between each computer.

Straight Cable

1. 1

   Get all of your materials together. Network cable can be ordered on the internet at various places, i.e. Newegg, Blackbox, etc. RJ45 ends can also be ordered at these websites. The type of network cable is also important. If you want to have speeds greater than 100mbps then you will need either Cat5e or Cat6 cable, with the appropriate ends as well.

2. Step 2

   After you have all of your materials it is now time to measure out your distances. A good rule of thumb is to measure TWICE how long you want the cable and ADD 10%. Then use the wire cutters to cut the length you want.

3. Step 3

   Next take one of the two ends and strip the outer jacket about 1 1/4" to 1 1/2". A utility knife may be good for this. Cut off the string inside of the jacket and also, if using Cat6 cable, the plastic divider, inside the jacket, that helps with the crosstalk on the wires.

4. Step 4

   Untwist all of the wires as far down as possible to help with ordering them next to each other.

5. Step 5
   
   T568B wiring diagram

   There are two ways to order the wires, based off of the T568A and T568B Wiring. The most common is the T568B Wiring so this article will focus on that. The order of the wires is as follows:
   Striped Orange
   Solid Orange
   Striped Green
   Solid Blue
   Striped Blue
   Solid Green
   Striped Brown
   Solid Brown

6. Step 6

   After you have ordered the wires correctly, use your thumb and index finger of the hand that is not holding the wire and bend the wires back and forth. This should help get the wires straight and close together.

7. Step 7

   Next use the wire cutters and cut at the point where the wires are the straightest and closest together. This will make it easy to put it into the network end. Make sure you leave enough wire to make it to the pins of the connector, but not too long to where the wires are hanging out the back of the network end. This is where pass through connectors are handy.

8. Step 8

   After you cut the wires take the network end with the tab facing down and slide it onto the wires. When you are sure your wires are in far enough, use the crimper to crimp the RJ45 connect onto the cable. Make sure to squeeze tight to ensure the end is on nice and tight.

9. Step 9

   Repeat Steps 3 through 8 for the other end.

10. Step 10

    If you have a cable tester, test to make sure the network cable is wired correctly, refer to the manufacture' s instructions for this. Now you're done!

Cross Cable

Creating an RJ45 crossover cable

Article Table of contents

What's an RJ45 plug?

A network card may have several types of connectors, with the most common being:

• An RJ45 connector;
• A BNC connector (coaxial cable).

The RJ-45 is the one which interests us here, as it it the most widely used. The cables used are called twisted pairs, as they are made up of four pairs of wires braided together. Each pair of wires is made up of a solid-coloured wire and a wire marked with stripes of that same colour. It is highly recommended to use a category 5 cable between 3 and 90 metres long. There are two wiring standards which differ in the position of the orange and green pairs, defined by the Electronic Industry Association/Telecommunications Industry Association:

TIA/EIA 568A	TIA/EIA 568B
RJ45 plug - Standard TIA/EIA 568A">	RJ45 plug - Standard TIA/EIA 568B">
RJ45 connector on a male plug seen from the front, with contacts pointing up. Connector 1, at left, as seen on a female plug (network card or wall outlet) and at right on a male plug, connector pointing outwards, contacts upwards. Why use a patch cable RJ45 is normally used to connect computers by way of a hub (a distribution box into which the RJ45 cables coming from the local area network computers are connected) or a switch. When a computer is connected into a hub or switch, the cable used is called a patch cable, which means that a wire linked to plug 1 on one end is linked to plug 1 on the other end. The standard generally used for making patch cables is TIA/EIA T568A; however, there are also TIA/EIA T568B patch cables (the only difference is the colours of some of the wires, which does not affect the proper functioning of the connection, as long as the wires are joined the same way). Why use a crossover cable A hub is very useful for connecting many computers, and overall is faster than a coaxial cable connection. Nevertheless, to connect two machines to one another, there is a way to avoid having to use a hub. It involves using a crossover cable (also called a cross cable), which has two wire that cross over one another. The recommended standard for this type of cable is TIA/EIA T568A for one of the ends, and TIA/EIA T568B for the other. This kind of cable can, of course, be purchased, but it is very easy to make on one's own. Making a crossover cable To make an RJ45 crossover cable, buy a patch cable, split it in the middle, and then reconnect the wires as follows: End 1 End 2 Name # Colour Name # Colour TD+ 1 White/Green RD+ 3 White/Orange TD- 2 Green RD- 6 orange RD+ 3 White/Orange TD+ 1 White/Green Not used 4 Blue Not used 4 Blue Not used 5 White/Blue Not used 5 White/Blue RD- 6 orange TD- 2 Green Not used 7 White/Brown: Not used 7 White/Brown: Not used 8 Brown Not used 8 Brown

Intext Advertisement

Competition is good for everyone. From an economic perspective, competition drives industries to find better, longer lasting solutions for customers, while allowing customers to familiarize themselves with multiple choices and choose the optimal one for their needs.

This is especially true for the online advertising industry in this day and age, where publishers are surrounded by many advertising networks offering different solutions for website monetization. Since Google launched Adsense, the pay per click advertising solution that has become the market leader, the online advertising industry has vastly evolved. Now, publishers can choose from a plethora of ad programs to be used as an Adsense alternative or Adsense complementary to enhance a site’s earnings.

In the highly advanced technological world, the offering of different online advertising solutions, from text links to video ads, is in constant growth. By combining the right mix of ad types on a website, publishers get to cater ads that fit the taste of different audiences. Many publishers seek to reveal the Adsense secrets in order to increase their sites’ PPC ads performance. While this can certainly help boost a site's income,
another strategy to employ would be to expand your site’s reach to more users, since such a site will ultimately generates higher revenues. The way to reach more users is by offering more interesting, engaging formats and by utilizing multiple revenue streams to drive up your pages’ yield.

A publisher’s web page should be treated as a dynamic investment. Webmasters and bloggers should take advantage of the different locations on their page real-estate to experiment with various pay per click ad formats. When using In-Text advertising, publishers aren’t required to allocate additional page real estate. Instead, In-Text ads are embedded within the pages content, and are launched only when a user chooses to interact with them. To see an ad, the user mouses over a double underlined keyword and a contextually relevant clickable ad unit is launched. In-Text advertising can be used alongside Google Adsense while keeping your site's appearance clean and uncluttered.

Online advertising solutions have to provide added value to all members of the web’s ecosphere: advertisers, publishers and users. Relevancy is the key for successful In-Text advertising and by utilizing advanced and proprietary technology some ad networks have managed to maximize their ability to match a page’s content and
the In-Text ads that are showcased in it.

Going beyond keyword targeting, In-Text advertising now employs Story-Level Targeting, which is the ability to understand in real-time the overall theme of any given page. It is able to comprehend the true topics of the story and accurately match the most relevant advertisements to each page by using the most appropriate keyword phrases to make this connection. Story Level Targeting takes into consideration all dynamic content updates, and works regardless of the general topical categorization of the site. Story Level targeting is a revolutionary addition to the online advertising industry and advertisers and publishers should be sure to work only with the networks providing this degree of accuracy.

Adsense

What is an AdSense Program? An AdSense program is a perfect way to earn money on internet. Even if you have a site which stores information, you can participate in the program and earn money from any corner of the world. Google administers their ads in such a manner that revenue can be generated on an either per-click basis or per-thousand-impressions basis. You have to visit the Google AdSense home page to know more about this program. After you have read through the policies of Google, you can sign up. Google has the right to reject the sites, so in order to qualify; you will better need at least 30 pages which contain high quality content. If Google finds out that the site is just a sales pitch, it will be immediately rejected. If they feel that the site is not getting enough traffic, they have every right to reject the site. Check out your links before applying for the Google`s program. It is better to stick to prototypes like Advertisements or Sponsored Links which is generally accepted by Google. You can earn a few dollars to thousands of dollars from the program. Your website will fare better than the others only when it has quality content, AdSense optimization, targeted traffic, keyword value and magic words which is almost like icing on the cake. Check out the niche markets which can earn huge profits. A niche market is good for the AdSense program as this is a kind of self-contained market which puts its focus on a specific product or a particular product. You should instantly hit the market, if you have the right keywords. All the niches have keyword pyramids which are made of words so that people can find the things related to niche. You can rely on the search engine optimization process to do good business. Always take help of the inbound links to improve the rankings of the page. You should use a proper format, placement or colors so that you make AdSense ads completely folding your site or vice-versa the ones that can grab the attention of the viewers. This is something you must discover by yourself for your particular site. A good website with quality pages is perfect for Google AdSense program. You cannot use chat sites for this purpose. Blogs and forums are not to be accepted for this purpose. High quality content on your Website can attract visitors as well as provide an opportunity for you to generate advertising revenue. Content - in the form of well written articles and other useful information - increases your site's value to visitors. Participating in Google's AdSense program on those same pages can give your own profits a "shot in the arm." For your site to be a good match for AdSense, you should have a significant amount of quality content on the site. Publishing articles of interest to your audience is a smart way to do this. Generally, you have three options for generating quality articles for your site: (a) Write them yourself, (b) hire a writer/reporter, or (c) find content elsewhere. Many site owners do not have the time to write good, relevant articles themselves and do not have the money to hire a writer. These folks turn to content articles. Content Articles Several Websites (such as SoaringProfits.com and Marketing-Seek.com) and groups (such as Article Announce Business on Yahoo! Groups) provide content in the form of articles similar to this one. Individual authors will often supply articles as well. Publishers are allowed to use an article - no payment required - provided they follow a few rules. Generally, the rules are similar to these: The About the Author or resource box must be published as part of the article. The resource box is "payment" for letting a publisher use the article. It is here the author has free rein to advertise or promote products and services. The resource box is generally 4 -10 lines long. The article should be published as-is, with change requests made to the author. No spamming allowed. If the article is sent to a list, the list must be voluntary - without automatic email additions. No use on offensive sites or in inappropriate newsletters. Guidelines generally list the usual culprits - porn, violence, etc. Each site, group, and individual has slightly different publication guidelines so be sure to read them before using an article. Advertising Revenue Over the past few years, advertisers see less response from banner ads and other online advertisements, making them more reluctant to pay based on CPM (cost per thousand impressions). This reluctance is reflected in the percentage of total online advertising spent on pay for performance programs. Pay for performance deals have grown from 4% of advertising revenue in 1998 to 21% in 2002 (Note 1). Pay-per-click programs have largely contributed to the surge in performance deals. Keyword Search has jumped from 6% of total online ad revenues in fourth quarter 2001 to 21% during fourth quarter 2002 (Note 2). Under the pay-per-click model, advertisers pay only when someone actually clicks on an ad. Two of the most popular pay-per-click programs are Google AdWords and Overture. Both place advertisements on their own sites as well as with search results of a few large search engines and directories. Largely, individual site owners could not generate advertising revenue through these programs. Until Google launched the AdSense program for Website publishers. Generating Advertising Revenue with Google AdSense Google's AdSense opens the door for Publishers to generate advertising revenue through AdWords. Publishers put a snippet of javascript code on their pages through which Google serves highly relevant AdWord advertisements. Google pays the publisher part of the revenue earned when someone clicks on an ad. The formula used to figure AdSense payments is not disclosed, as explained in the Google AdSense FAQ: "Although we don't disclose the exact revenue share, our goal is to enable publishers to make as much or more than they could with other advertising networks." (Note 3) As of this writing, I have been an AdSense member for just over a week. I am not allowed to disclose payment figures. I can say initial results - both click rates and payments - significantly exceed my expectations. For examples of how I set up articles with AdSense on WebSiteMarketingPlan.com, have a look at some of the articles on the guest author page here: http://www.websitemarketingplan.com/Arts/GuestArticles.htm To be considered as a publisher in the AdSense program, you must submit an application. Once your site is reviewed, Google will accept or reject your site. Acceptance is not automatic. Before you apply, check your site against the guidelines explained in the program's terms and in the FAQ. Combining Content Articles with AdSense: A "Four Way" Win Once you are accepted into AdSense - or in preparation for applying to the program if you do not currently have enough content - correctly setting up pages with articles (Note 4) can create a "win" for all involved. Your visitors win because they find more of interest on your site. AdWords advertisers win because their ads are seen in more places. The article's author wins through added exposure. Most importantly, you win by combining articles and Google AdSense on your site. Participate in the programs responsibly and you're likely to experience increased, interested traffic as well as higher advertising revenues.

5 Ways To Improve Your Adsense Earnings If webmasters want to monetize their websites, the great way to do it is through Adsense. There are lots of webmasters struggling hard to earn some good money a day through their sites. But then some of the “geniuses� of them are enjoying hundreds of dollars a day from Adsense ads on their websites. What makes these webmasters different from the other kind is that they are different and they think out of the box. The ones who have been there and done it have quite some useful tips to help those who would want to venture into this field. Some of these tips have boosted quite a lot of earnings in the past and is continuously doing so. Here are some 5 proven ways on how best to improve your Adsense earnings. 1. Concentrating on one format of Adsense ad. The one format that worked well for the majority is the Large Rectangle (336X280). This same format have the tendency to result in higher CTR, or the click-through rates. Why choose this format out of the many you can use? Basically because the ads will look like normal web links, and people, being used to clicking on them, click these types of links. They may or may not know they are clicking on your Adsense but as long as there are clicks, then it will all be for your advantage. 2. Create a custom palette for your ads. Choose a color that will go well with the background of your site. If your site has a white background, try to use white as the color of your ad border and background. The idea to patterning the colors is to make the Adsense look like it is part of the web pages. Again, This will result to more clicks from people visiting your site. 3. Remove the Adsense from the bottom pages of your site and put them at the top. Do not try to hide your Adsense. Put them in the place where people can see them quickly. You will be amazed how the difference between Adsense locations can make when you see your earnings. 4. Maintain links to relevant websites. If you think some sites are better off than the others, put your ads there and try to maintaining and managing them. If there is already lots of Adsense put into that certain site, put yours on top of all of them. That way visitor will see your ads first upon browsing into that site. 5. Try to automate the insertion of your Adsense code into the webpages using SSI (or server side included). Ask your web administrator if your server supports SSI or not. How do you do it? Just save your Adsense code in a text file, save it as “adsense text�, and upload it to the root directory of the web server. Then using SSI, call the code on other pages. This tip is a time saver especially for those who are using automatic page generators to generate pages on their website. These are some of the tips that have worked well for some who want to generate hundreds and even thousands on their websites. It is important to know though that ads are displayed because it fits the interest of the people viewing them. So focusing on a specific topic should be your primary purpose because the displays will be especially targeted on a topic that persons will be viewing already. Note also that there are many other Adsense sharing the same topic as you. It is best to think of making a good ad that will be somewhat different and unique than the ones already done. Every clickthrough that visitors make is a point for you so make every click count by making your Adsense something that people will definitely click on. Tips given by those who have boosted their earnings are just guidelines they want to share with others. If they have somehow worked wonders to some, maybe it can work wonders for you too. Try them out into your ads and see the result it will bring. If others have done it, there is nothing wrong trying it out for yourself.

SEO

1. The Basics of Search Engine Optimization (SEO)

2. How Search Engines Connect Sellers and Buyers

3. Five SEO Tips To Improve Your Search Engine Ranking

4. Using Frames or No Frames?

5. Why you should NOT submit your site on Search Engines

6. The Mystery of the Magical Keyword Density Formula

7. Black Hat SEO - Web Spamming and Linking to Bad Neighborhoods

8. Three Strategies for Generating 'Real' Traffic to Your Web Site

9. When to not hire a SEO Company and Why

10. Tips on Moving to a new Web Host or Server

11. Search Engine Optimization: 301 Redirects

12. Top 7 SEO Tools

The Basics of Search Engine Optimization (S.E.O.)

Jeff McIntire-Strasburg, Ph.D.

One means of making sure your site receives maximum visibility is search engine optimization (S.E.O.). You must think in terms of search engine optimization from the earliest stages of planning and design if you want to receive heavy traffic from the major search engines. In order to optimize your site, you need to understand how search engines work, how web surfers search, and what elements of your site contribute to successful search placement. While much information (and misinformation) exists about search engine optimization, experts agree that the elements you must focus on are keywords, meta tags and links from other sites.

How Search Engines Work

Before delving into specific elements, it’s necessary to understand how search engines work. True search engines (as opposed to directories like Yahoo!) use a program called a “robot” or “spider” to “crawl” the web while gathering and indexing the information they find. A searcher receives the results of these crawls when s/he conducts a search. Sounds simple, right? Unfortunately, every search engine (and literally thousands of engines exist) has its own criteria for indexing sites, and further criteria for determining the ranking of sites. It’s easy to see why S.E.O. consultants can make a handsome living – it’s virtually impossible for a single webmaster to know all of the various rules that will optimize his/her site for every engine.

Feeling Overwhelmed Yet?

While a search engine optimization consultant can provide a greater amount of detailed knowledge for an individual web master, experts tend to agree that there are a few rules that almost anyone can apply to optimize his/her site.

First, while thousands of search engines exist, most surfers do their searching on a handful of sites. Yahoo! generally accounts for half of all web searches. While they charge a fee for simply considering a business listing in their directory (currently $299), many business people may find that a reasonable investment, considering the popularity of this portal. Among true search engines, the most popular by far are Google and Overture. It’s important to know that many search engines actually get there results from these giants, so applying the rules that work for these two can help get your site listed in many engines.

Optimizing You Site

In order to make sure your site is listed in searches that directly apply to your type of business, it’s essential to use the best keywords and phrases. Keywords are the words that searchers use to find web sites that will give them the information they want. In order to take advantage of the power of keywords, you must find out what keywords and key phrases are most popular among the searchers you want to attract to your site, so you may want to consider using a service like Wordtracker (http://www.wordtracker.com) to find out the words and phrases that searchers are using. Once you’ve determined this, you want to place those words and phrases at the points in your page most likely to be noticed by search engines. Experts tend to agree that the best places to use keywords are in your page title, your page’s copy, and in the site’s meta tags.

The page title is likely the most important place to use the proper keywords, as all search engine spiders tend to look at it. Precision is key – use the keywords that are most likely to bring the right visitors to that particular page. While some consultants suggest using many key words, or many slight variations of key words, or repeated key words, search engines have caught on to these strategies and may actually penalize your site for using such tactics. According to Webmonkey.com’s Paul Boutin, it’s best not to include extra words, such as a company name; using only the keywords as site title will generally bring the best results.

It’s also important to use those keywords and phrases in the copy of the page, as spiders do look at this also. Note, for instance, how often I use phrases like “search engine opitimization” and “search engine” in this article. That’s deliberate. Keep in mind, though, that search engines have caught on to the practice of loading down copy with keywords to achieve higher rankings, and certain high ratios of keywords to overall copy may actually hurt your placement.

The third place to use keywords is in the site’s meta tags, which are part of the coding for the page. Again, it’s best to use only the words that will bring the best results – repetition or overuse of variations can hurt your optimization.

Finally, some consultants will suggest that regardless of your site’s content, you always include the most popular overall keywords in your title and meta tags. While this may bring more initial traffic to your site, you have to consider whether attracting searches on “Eminem” or “Spiderman” will benefit you in any way. Generally, it’s best to optimize your site so that you attract those searchers that would actually be interested in what you have to offer.

Link popularity

Another criteria that many search engines use for ranking is link popularity. Essentially, is your site linked from other sites, and are those sites ranked well in their engines? This can be a time consuming process for a webmaster, as getting links on other pages generally involves contacting the owner of that page and asking for a listing or agreeing to a “link swap”: you put a link on your page to their site, and they do the same for you. Again, don’t believe that you can fool the search engines through short-cut methods such as FFA pages, as the engine administrators have caught on to these, also. Also keep in mind that links on other reputable pages account for a high percentage of traffic – you really can’t lose by having your site listed on other site’s “Links” pages.

Some Final Thoughts

When optimizing your site for the search engines, it’s also important to remember that a high ranking in a search doesn’t necessarily mean more qualified traffic. As in many aspects of life, presentation is everything. If the listing on the search engine appears clear and professional, you’re more likely to receive more of the traffic that will benefit you. Boutin notes that the meta name field in the coding is important in this regard, as some engines use the information in this field for their site description. While you want to use keywords and phrases in this field, do so in a manner that still will make sense to a surfer looking for a site like yours.

Ultimately, search engine optimization involves using tried and true methods of design and writing to make your site user-friendly.

How search Engines Connect Sellers and Buyers

By David Leonhardt

Maggie knows how to find what she wants. She lets her fingers do the walking – not in the Yellow Pages, but at Google.com. She wants to learn about bread baking, and you have just written Bread Baking Made Simple, and you sell some great baking tools. The good news is the Google and other search engines exist for one simple reason: to help Maggie find your website.

Google will show Maggie 534,000 resources on "bread baking". Unless she fails to find what she wants on the first page, or top 10 results, she will never find your website listed 124th in the results. (Actually, if she does not find what she wants in the top twenty or thirty results, she is likely to refine her search to "easy bread baking" or "home bread baking").

How do you get into the top 10 results so Maggie can find your website? You might have heard a lot about "search engine optimization" and "ranking analysis" and "algorithms". It all sounds very complex, but it really works on a simple 1 – 2 – 3 principle.

1. A search engine will show Maggie only resources (websites) it has on record. So make sure to submit your site to the key search engines and directories. You do not need to hire somebody who will charge you big dollars to do this. Nor should you fall for any of the auto-submit software or services. This should be done by hand, and anybody can do it. You can do it yourself.

2. The search engine will rank highest those websites it feels are most "important". This means you have to show that your website is most important. There are a few simple things you can do. First, make sure you have content. Text content equals importance on the Internet. Links, both coming in and going out, are key. Connectivity equals importance on the Internet. Get listed in the major directories (DMOZ.com, Yahoo.com, Zeal.com, JoeAnt.com, etc.), as this also is a measure of importance.

3. The search engine will show Maggie the most "relevant" high-ranking resources. Google might rank http://TheHappyGuy.com relatively very high, but it is totally irrelevant to a search for bread baking. How does a search engine know which websites are most relevant for Maggie's search? By the number of times "bread baking" shows up in text on your web page. By the variety of ways it shows up on your page. By number web pages you link to and that link to you with the words "bread baking" included.

Are you ready to roll? Possibly. Some of this you can easily do yourself. But there are three places that are worth spending money to help all the Maggies out there find your website and your book.

The first is choosing the right keywords. It might look simple, but "bread baking" might not even be the best keyword phrase to focus on. It might be "easy bread baking" or "home bread baking". The most searched terms might not be the best, nor the term with the least competition.

The second is to prepare a link strategy. The "link exchange" pages that are getting more popular each day are also becoming less effective each day. Here are just a few of the linking factors that will affect whether Maggie discovers your book:

* The total number of incoming and outgoing links
* The importance of the sites you link to and from
* The relevancy of the sites you link to and from
* Which pages on their sites and on yours are being linked
* What you include in the incoming and outgoing links
* Where on the page the links are placed
* How many links are on those pages
* How many pages are linked to or have outgoing links
* The ratio of links to content on the pages involved

Five SEO Tips To Improve Your Search Engine Ranking

By David Leonhardt

"Dear David: I just created a website on baby toy safety. What should I do to make sure gazillions of people find me through the search engines?"

I can't promise you gazillions, but there are a few things you should do to make it easy for search engines to find you. I assume you have already decided to submit your site to the major search engines and directories. I assume that you will develop some sort of linking strategy (hopefully a better strategy than most websites use today). I also assume you will have picked key search terms for all the pages on your website.

Beyond that, here are my top five tips for making your website easy for those "gazillions" to find it.

1. A picture might be worth a thousand words, but search engines don't read pictures. Make sure your key search terms are written out in text, not part of a graphic title you hire somebody to prepare for you. That also means you should not just show pictures of toys, but also write out the names, and possibly a keyword description with the title.

2. Have several pages of articles related to your website's topic. Use a different keyword search term for each article. For instance, one article might use frequently the term "safe toys for babies", while another might use the term "baby safety".

3. What's the URL of your website? Your name won't help you there. Your key search term will. In this instance, I might pick www.baby-toy-safety.com, for example (if that is one of your top keyword phrases). Hire somebody who knows what he is doing to develop the right keyword strategy for you BEFORE you choose your domain name.

4. What's the title of your page? I don't know how many times I see titles such as "Article" or "Contact us". Don't expect the search engine robots to get all excited about that term. And don't expect anybody to search for that term, either. Much better to title your page "Free article on safe toys for babies" or "Contact the *Baby Toy Expert* today". By the way, this is the single most important place to include your keyword phrases.

5. What about that navigation menu that appears on every single page of your website? Does it say "Contact the baby toy expert?" Or "about the baby toy expert". Or links about baby toys?" Need I say more?

If your website is about life insurance, you have little hope of hitting the front pages of any search engine. "Life insurance" is such a competitive search engine marketplace. Unless, of course, people are searching for a very specific and rare niche. Even then, I suspect you will need much more than these five tips.

In fact, there are dozens, if not hundreds of things you can do to win the search engine race. These top five search engine optimization tips are a great start, whatever your website is about.

For more free writing-related articles for reprint, please see our article directory. David Leonhardt is an effective seo consultant and a website marketing consultant. For a free quote, call 613-448-1841, or send us an email.

Source: Free SEO Articles & Tips http://seo-articles.philsite.net

Frames or no Frames?

To use Frames or not to use Frames...

That is the question...

I've kept away from using frames in any of my work where possible. As much as I like some of the features that frames offer, such as a static header area and side menu bar, there is still a number of negative aspects to their use.

So what are these frames (framed sites) anyway?

A frames page itself contains no visible content; it contains instructions on which pages to show simultaneously and how they will be displayed within the browser window . Think of it as a clear overlay, much like a panelled window frame - except this window frame allows you to look into different rooms of the house. A frames page can contain references to many other pages, but usually they consist of references to pages to be used as the header, the content, a left hand menu bar and a perhaps a footer bar. When a hyperlink is clicked in one frame, say the left hand navigation window, it will open a page in the content window, or the target frame.

This makes site-wide changes easy to implement (especially when used in conjunction with Cascading Style Sheets) as you can change the items such as the menu bar and logo for your site in one page, and that will update the entire site.

Using a frame for the header (top) area or navigation bar of your pages will also make it static (fixed) so visitors can easily access menus etc... no more scrolling back up the page.

All this sounds great, but there are a number of points you need to consider before implementing a framed site, especially when using WYSIWYG (What You See Is What You Get) web page editors .

1) Many search engines cannot index framed sites. Because the home page is merely a frame, with very little content or hyperlinks to follow, search engine spiders may stop dead on the page and have 'nothing to report'. A way around this is the proper implementation of Meta tags and use of the "noframes" tag. (See further resources at the end of this article)

2) If a search engine does manage to spider your site, visitors from search engines may land on the content pages, rather than the full-framed version, i.e. they may arrive on your site and all they will see is the menu bar! For a work-around for this issue, see further resources at the end of this article)

3) Non-frames capable browsers. Fortunately, only 1% of visitors' browsers fall into this category. Once again the use of the 'noframes' tag will assist, but to be used effectively you basically need to create two sites, one framed, one not - the "time saving" is suddenly gone.

4) Bookmarking. A visitor cannot bookmark a specific page in your site without requiring additional customized scripting for each page. Even then there is a risk of visitors landing on the content frame, with no navigation frames to view.

5) Visitor opinion. Many find frames annoying.

6) Copyright issues. You'll need to ensure that all links within your site that point to external sources open in a new window to avoid copyright wrangles. There have been legal precedents in relation to this issue. Many site owners object to their content appearing in someone else's frame, to the point that special "frame busting" code is used.

7) Internal linking. Special attention will need to be paid to your internal links to ensure that any page pointing to, for example, the home page opens as a "whole page", otherwise the framed home page will appear in the target window, causing confusion to visitors.

8) Printing issues. Visitors need to take further steps within their print settings to ensure the information they want is printed correctly. In most cases, a full page cannot be printed as displayed on the screen, only in sections corresponding to the frame.

9) Scroll bars, divider bars. If your framed site uses a number of frames, scroll bars can prove to be unsightly. These can be removed, but check compatibility with other popular browsers. (See further resources at the end of this article)

10) External linkages to your site. If other sites wish to link to specific pages in your site, it is more difficult for them to do so.

11) Refresh/Reload problems. Again, special care needs to be taken with coding otherwise when a visitor tries to refresh a particular page, they may be taken back to the original frameset. A common problem.

SSI - the alternative to frames

If you are a FrontPage user publishing to a FrontPage enable web server, the "Include Page" function is very handy and easy to implement. For others Server Side Includes (SSI) may also be an option - it can save many hours in global site updates.

How to use SSI/includes

When using SSI, instead of creating entire pages, a basic framework is used - empty tables for recurring elements such as nav bars, headers and footers, plus an area for the content. Then page elements such as navigation bars are created as separate files - without tags. In your template page, you then "insert" the common files with the coding in the appropriate position.

Example SSI Coding

'Normal' SSI



or in the case of the element being in another folder



Note: to use "normal" SSI, you will need to check with your web host first and probably rename your SSI enable pages to .shtml. There is a workaround to having to rename all your pages by adding the following to your .htaccess file:

AddType text/x-server-parsed-html .html

Be very careful when editing your .htaccess file and ensure you don't disturb any of the existing coding within it - it should only be opened with a text editor and a backup should be made before editing. .htaccess files contain specific instructions for certain requests, including security, redirection issues and how to handle certain errors.

FrontPage SSI

To use FrontPage SSI (known as Include Pages) ensure you are working within a FrontPage web, otherwise this won't work.

On the FrontPage menu bar:

Insert -> Component -> Include Page -> then navigate to the element, click OK. You should now be able to see your included element in both Normal and Preview modes.

PHP SSI Coding

If your web host supports php, you can also use the PHP version of SSI - remember to exclude the tags from your element pages.


include ("/navbar.htm");
?>

The file extension of your template page will need to be renamed to .php - the Include element itself can be PHP or straight HTML.

Why you should NOT submit your site on Search Engines

Before answering this question we have to know what is the difference between a search engine and directory. Here is a brief explanation.

Main difference between search engine and directory lay is the way websites get entered into their index. People submit their sites to the directories, which are reviewed by human editors. Think of the directories as collections of Internet sites organized by subject. Search engines work by sending out a spider to fetch as many documents as possible. Following, another program called an indexer, reads these documents and creates an index based on the words contained in each document.

Having said that, let’s see why you should not submit your site to the Search Engines.

More than 90% of the search engines traffic comes from three major search engines Google, Yahoo! and MSN.

You can see many ads on the Internet which look like this: "submit your site on X00.000 search engines…"

Submitting your site on hundreds of thousands of search engines wouldn’t help and is simply not worthwhile. Save your money as you would do when you see ad’s like: "loose weight while you sleep".

These three search engines provide results for many other search engines, and if you are listed on these three search engines, your site will be listed on many other search engines as well.


Altavista for example show results from the Yahoo! index. Rankings are not the same, because the algorithm is different but the index is the same. If your site is new and is listed on Yahoo but not on Altavista, be patient and do nothing. Altavista will show your site when they update their index from yahoo. AOL (America On Line) and Netscape use Google index. They additionally receive listings from DMOZ. There are many examples.

The so called "Meta" search engines like DogPile or Metacrawler are showing results from Google and Yahoo amongst. These search engines actually search the top search engines and show combined results.

If your site is not new, there is a chance that search engines spiders already find your site and index it. So before doing anything check if your site is already listed, even if you did not submit your site to any search engine.

But what you should you do if your site is just uploaded?

As we already explain search engines are equipped with spiders which will find on your site. All you need is to submit your site in Directories, and search engines spiders will find your link and your site will be indexed. But be sure to provide enough "food" for the spiders. That is, submit your site in enough directories, and you will make that process shorter.

While submission to the search engines is wasting of your time, submission to the directories is not. You will benefit from submitting your site to Directories, not only because search engines will find your link there and index your site, but you will also increase your link popularity. Search engines consider each link which is pointing to your site as kind of vote and give it a "credit" for each "vote".

That’s why you should submit your site to as many directories you can. However, don’t expect bulk traffic from the directories. Even the biggest directories like Yahoo! or DMOZ are not able to deliver load of traffics. On the other side, traffic delivered though the directories is usually quality traffic, because these people are browsing to the find products or services that you offer.

Submitting your site more than once to search engines might slow down indexing time. If you still want to submit your site to search engines, do that just once, and do that manually. Companies which advertise that they will submit your site on X00.000 will not do that manually, that is for sure. They use automated submission software, even all major search engines mention in their submission guidelines that you should submit your site manually. And major search engines are what you should care for only. You remember the fact where the over 90% of traffic comes from?

Remember that only submitting your site to the search engines does nothing to increase your ranking in most cases. If web site optimization on your web site is not properly implemented or is not implemented at all chances are small that your site will be on first few pages with results. And having in mind that only about 7% of the people look further then third page, top is the only place you want to be.

How to calculate if the search engine optimization is worth to invest in? Consider this: What is the annual worth of one customer to you?" Is it 25 €, 250 €, or perhaps 2500 €? How many customers you need to get the invested money back?

The Mystery of the Magical Keyword Density Formula

By: Karon Thackston
www.copywritingcourse.com/keyword

Keyword density. When it comes to SEO copywriting, this has to be one of the most talked about subjects. Why? Because keywords are the very foundation of search engine copywriting. Without keywords we wouldn’t even have SEO copywriting. Because keywords (or more accurately, key phrases) play such an important role in search engine copywriting, it might make sense that there are certain rules and regulations - certain formulas - that should be followed. It might make sense, but, I’m sorry to say, the mystery… the magic… is more like a myth.

I have a guess as to where these magic formulas come from. Someone brags to their friend that they got #1 ranking for a particular key phrase. The friend studiously looks over the site and starts taking notes. “He used this phrase eight times in a 500-word piece of copy. He put the keywords in here and there and over here, too. That means you have to put key phrases in these places and reach a keyword density of 1.6% in order to get a #1 ranking.” Not so! Let me explain why keyword density formulas don’t fly.

Copywriting Is One Piece of the Search Engine Optimization Formula

Copywriting, in my opinion and the opinions of respected search engine optimizers, is 1/3 of the puzzle; but there are other pieces to the puzzle, too. What about coding and linking? Those are two extremely important factors that also come into play.

*IF* copywriting were the sole factor, then maybe - just maybe - keyword density formulas might be a reality instead of a fable. But alas… it isn’t.

Keyword Density Formulas Are Unproven

Go to any search engine. Type in your primary key phrase. Look at the results that fall into the number one through five slots. Do they all have the same keyword density? No. Some have higher levels, some have lower levels.

If keyword density formulas were carved in stone, every single site in the top 10 would have the same keyword saturation levels. But alas… they don’t.

All Key phrases Aren’t Created Equal

Think about the competitiveness of the various key phrases on the Internet. You have some like “search engine marketing” that are exceptionally competitive. Then there are others like “sushi restaurant in Charlotte, NC” that aren’t. You have to account for how many other sites you’ll be battling with when you write search engine copy.

Positioning of Key phrases

In addition to the number of times a key phrase is used, you need to pay attention to *where* your key phrases are used. While it has not been proven to my knowledge, it is strongly suspected that key phrases that have special formatting carry additional weight. By special formatting I mean bold, italics, in bulleted lists, in tags, etc. As I said, this has not been proven. Again, go to your favorite search engine and type in a key phrase. If formatting and positioning were a carved-in-stone rule, all the sites in the top 10 would be using these tactics. But alas… they aren’t.

Why the Myths?

I understand why people want formulas. Having hard and fast rules to follow means, if you apply the formula, you know you’ve done the job right and you can’t fail. The problem is there isn’t just one right way to create search engine copy. There are as many ways to write SEO copy as there are sites on the Web.

Am I holding back? Am I trying to protect my highly classified industry copywriting secrets? Not at all. In fact, go to my site at http://www.marketingwords.com. Visit the portfolio section. If I had a fiercely protected secret that I was holding out on, all the sites with SEO copy in my portfolio would have the same keyword density. But alas… they don’t.

What DOES Work?

So after I’ve dashed your dreams, the least I can do is give you some insight into how *I* write SEO copy. I don’t do any or all of these in any particular order. I don’t do them all every time I write. I am NOT saying that you should do all of these things every time you write.

1) If possible, I try to include key phrase(s) in the headline and sub-headlines. If it doesn’t make sense, if it sounds odd, I don’t include them.

2) When it flows, I include key phrases roughly once or twice per paragraph. Do I count words? Do I run keyword density ratios? Never! I just eyeball the page to see if it looks right.

3) This I do EVERY time I write… I focus on natural language. If the copy sounds forced or stiff after including key phrases, I scrap it and start over. Read your copy out loud. If it sounds stupid or redundant to you, it will sound stupid and redundant to your site visitor. Don’t compromise the flow of natural language for the sake of search engines. What good will number one rankings do if - as soon as visitors get to your home page - they click away because the copy is so awful? All the number one spots in the world won’t pay your grocery bill. You ultimately have to have sales and that means winning over your human visitors.

4) If possible, I try to include key phrase(s) in bold, italic, bulleted lists, or in other text that is specially formatted. If it doesn’t make sense, if it looks funny or sounds odd, I don’t include them.

So that’s it. Are those feelings you had when you learned there wasn’t a Santa Claus or Easter Bunny coming back? Sorry. I truly am. But it’s for your own good. If you’re going to be an effective search engine copywriter, you have to learn the truth. Relying on myths will only hold you back. Now pick yourself up, dust yourself off, and get moving on that next number-one-ranking page.

Copy not getting results? Learn to write SEO copy that impresses the engines and your visitors at http://www.copywritingcourse.com. Be sure to check out Karon’s latest e-report “How To Increase Keyword Saturation (Without Destroying the Flow of Your Copy)” at http://www.copywritingcourse.com/keyword.

Black Hat SEO - Web Spamming and Linking to Bad Neighborhoods

By Ed Zivkovic

Are you making these Deadly SEO Mistakes?

So you want to exchange links with other web sites in order to get higher search engine rankings?

So you want to create hundreds of auto-generated, keyword rich pages for your site?

Before you go and link to every website that is willing to exchange links, it would be a good idea to know where not to link to. Sometimes it can mean not linking to your own sites.

Firstly, lets take a look at the Google webmaster guidelines page which states:

Don't participate in link schemes designed to increase your site's ranking or PageRank. In particular, avoid links to web spammers or "bad neighborhoods" on the web as your own ranking may be affected adversely by those links.

I know that Google is not responsible for all search engine traffic, but it is a good guide to follow because other engines seem to be following along the same lines.

So what is a web spammer?

A web spammer is someone who creates hundreds or thousands of keyword rich pages in order to create the illusion of a themed site with related pages. These sites can be composed of sneaky redirect pages, doorway pages, gateway pages and now the latest craze seems to be auto generated directories. SEO circles call these types of pages "search engine clutter".

The Professional Web Spammer

The aware, professional web spammer places the search engine clutter on a secondary domain and looks for link partners. If you exchange links with these webmasters, you will be at risk of getting a penalty if one of those sites gets banned.

These sites are created on disposable (secondary) domains and they all link or redirect to a main selling website which does not link back to the spam pages. Usually, all the secondary domains link to each other too.

This professional knows all about not using the standard web page templates that come with the auto directory generation software. This webmaster is clever enough to realize that common templates will be easy to detect by search engines which means that the web spam site will get banned very quickly. This webmaster will rebuild the pages from scratch which is usually a good way to avoid detection.

The Amateur Web Spammer

The amateur web spammer, hungry for high search engine rankings will purchase software which creates search engine clutter and make the mistake of not creating a disposable domain to serve these new pages and they will use the basic easily detected templates to generate the web site.

They upload these pages to their main site and link to them. The problem with this is that if a search engine perceives these auto-generated pages as spam, it will penalize, the site that links to them as well as remove the clutter from the index.

Sometimes these sites do not get detected straight away which means that they could have a decent amount of Page Rank, but is it worth taking that chance? Your biggest challenge will be to develop the ability to detect these types of pages with the naked eye.

One Linking Myth Exploded

Please understand that you will not receive a penalty if web spam or a bad neighborhood links to your site. It is the other way around. It is only if you link to web spam or a bad neighborhood that you risk getting penalized.

There is much misunderstanding regarding this issue. Look at it from a logical point of view. If this were true that you would get a penalty, all you would have to do to eliminate all your competition would be to create some web spam and link to your competitors. So it is plain to realize that you cannot get a penalty if web spam links to you. It's the other way around.

So what is a bad neighborhood?

I do not know how exactly to define a bad neighborhood because a bad neighborhood is not a bad neighborhood until it gets defined as such by a search engine. Examples include Free For All Links pages (FFA s), Link Farms and useless directories designed to do nothing more than create the illusion of a themed web site.

A good guide to follow would be not to link to any site which does not contain useful information or relevant content. More info about bad neighborhoods here: http://www.v7n.com/forums/showthread.php?t=11376

The Obsessive Compulsive SEO practitioner

The obsessive compulsive SEO practitioner will go to any length to get top search engine rankings quickly. It is sort of like gold fever. The bug bites and it becomes difficult to let go of the insanity.

This webmaster is always looking for the easier softer way. The delusion is strong. The insanity has got a grip of the obsessive compulsive SEO. In the end, when they get sick and tired of getting banned, they swear off Internet Marketing altogether claiming that everybody in the industry is a rip off artist.

The problem is that they got exposed to rubbish before they discovered the good stuff. They have been permission marketed by someone they trusted and ended up wasting a lot of time. (and I do mean a lot of time)

Why not create a legitimate web directory?

Here is some good stuff. In the long run, it seems to me to be a lot easier to go to a script archive like hotscripts.com or scriptsearch.com and search for terms like "toplist", "directory" "community" and "portal". These single one word search terms will produce many results which contain scripts which will do a much better job of creating a directory than the latest auto-directory generation software sold by Internet marketers who own big mailing lists of newbies.

Many of these scripts are free and there is some really excellent ones you can buy. The point here is that you can create a useful web site with these scripts which you will be proud to link to.

3 Strategies for Generating 'Real' Qualified Traffic to Your Web Site

By Terry Dean

Traffic is the most popular subject in Internet marketing.

It doesn't matter how good your sales copy is, you will eventually live or die by the traffic you generate to your web site.

If you have no traffic, you have no sales. There is no way around it.

So what's the best way to generate traffic?

Everybody seems to have an opinion on the subject. Everywhere you turn there is another "Startling Discovery" of how to drive millions of visitors your way.

For only $100 you can have 100,000 visitors sent your way...

But the question is...what kind of traffic do you want?

Do you want visitors who just pop-in and pop right out? Or are you looking to attract targeted hungry customers and buyers for your products and services?

Well, if you're serious about making money, you want real visitors who are ready and willing to buy your products and services.

You're simply not going to get this kind of visitors by joining the hot "traffic generation" technique of the month.

There always seems to be a NEW thing that everybody jumps on...and you see published in a majority of ezines. People will jump on it this month, tire of it, and then be on to something new next month.

I've been doing this business for 7 years now and although things do change quick, I'm still using many of the exact same strategies I did way back when I started.

Some of those techniques are the ones I want to share with you today. These are the techniques which have worked for years, and will continue to work for years to come.

They are not fly-by-night opportunities. They are real...and they can and will generate traffic for you TODAY and for years to come.

They may not be exciting, but they work! And that's the point of this business. Who cares what's the most exciting and most talked about? We only care about what earns our business the most profits.

Traffic Method #1 - Joint Ventures

You have a product. You find people who already have the hungry customers you're seeking.

The most common form of joint venture online is the affiliate program. You set-up the software and you can instantly handle thousands of affiliates selling your products and services for you.

You'll find that a large number of the people who teach Internet marketing use their affiliate programs as their primary selling tool.

Simply find large ezines or high traffic web sites in your niche market and partner with them.

Offer them a percentage of the profits varying anywhere from 10% to 75% of the selling price. It's absolutely no risk to you whatsoever, because you don't spend a penny on marketing until a sale is made.

A good program to use for your affiliate program is here:

http://www.netofficetoolbox.com


Traffic Method #2 - Pay-per-click Search Engines

You don't pay for traffic with these search engines unless their visitors click on and visit your web site. So you're paying for real guaranteed highly qualified visitors to your web site.

The ones I like best are:

http://www.google.com
http://www.overture.com
http://www.sprinks. com

The key to using PPC search engines effectively is coming up with hundreds or even thousands of possible keywords. You're looking for keywords which have decent traffic but very low bids.

You don't want to be spending $1 or more per visitor if you haven't tested your web site to produce that kind of income already. So you have to avoid the most popular keywords and find a lot of less used ones.

Traffic Method #3 - Content Web Sites

The poor content web site has been attacked, made fun of, and ignored for years. A content web site is one with lots of content on it including: ebooks, articles, and even a discussion board.

This is the exact opposite type of site from a mini-site. A mini-site is a web site with only a page or two and focuses just on a sales letter. A customer either buys or doesn't buy. No other choices are offered to them.

The majority of my web sites are designed in this fashion. They are mini-sites and all they contain are a sales letter and order form.

Content sites have a place. They can be used to draw traffic and visitors. People will link to a content site. Search engines will index a content site much easier than they will a sales letter.

All this traffic can be produced for free (although you will do a lot of work to produce the content).

Then you can get these visitors to sign up for an email newsletter OR drive them to your mini-site sales letters. The content site is never the purpose of your business. It is just a traffic generating mechanism that you use to push visitors to your sales letters.

Bonus Traffic Method - Offline Advertising

Print media has been taking a major hit in recent years from a loss of advertising revenue. Advertising in printed publications and through direct mail just isn't as popular anymore because they weren't as exciting as the Internet.

That's changing.

Webmasters are finding out that they can drive qualified buyers to their web sites using offline advertising. And those visitors captured offline are worth much more than their average online surfer.

They're also discovering that sending postcards and direct mail pieces to their online buyers is resulting in significantly more sales than simply email follow-up alone.

So you make money offline...by driving offline visitors online...and then contacting online buyers offline.
Terry Dean's Brand New Free Book, "10 Quick and Easy Ways to Increase Profits to ANY Web Site Overnight!" Reveals More Time Tested Proven Internet Marketing Secrets Than 99% of the Paid Products Available...Showing You Step-By-Step How to Increase Your Traffic, Drop Your Expenses, and Drive Your Profits Through the Roof:
http://www.bizpromo.com

When to not hire a SEO Company and Why

When you get an e-mail from SEO Company with content similar to this:

"We submit your site on X00.000 search engines and directories…"

Stay far away from companies which offer you to submit your site on thousands of directories and search engines.

Why?

What they do is: they use submission software and advanced scripts and they submit your site to different guest books, local search engines, search engines in other languages, post your URL in comments in different Blogs, FFA etc…You will not have any benefit from this.

FFA stands for Free For All, pages which are designed to carry a designated amount of links on each page. Have in mind that when comes to link popularity relevancy counts and links form this pages will not going to help you much. Add to this that FFA pages have very limited life span, you will get the picture.

When some SEO company claims that they can guarantee #1 on Google

Why?

No one can guarantee #1 on any Search Engine! (Except the owner of course). I can guarantee you first place in the search results in my Greek Business Directory, since I am the owner, but there is no chance that ethical and honest SEO company will give you such a guarantee in real life.

Even the biggest companies in SEO industry do not give such a guarantee. There are companies who claim that if they don’t achieve specific number of top 10 positions, you get your money back. Take even this with great caution, and be sure to read their guarantee 2 times, including the small letters on the bottom (if there are any). Many of them will attempt to propose you non competitive phrases, which will give you no traffic and therefore you will have no benefit from this.

When SEO Company offers you to get paid on base on delivered traffic (Using THEIR domain)

Why?

Many SEO Companies offer to the prospective client’s deals on base on delivered traffic. This traffic to be measured easily, they propose new domain, or sub domain to be created, optimized and to deliver traffic though this domain. Be sure to ask which property will be that domain or sub domain.

If SEO Company told you that domain will be their property, your site will not be optimized. Here is what will follow: SEO Company will register domain name on THEIR name, and will optimize that domain for your keywords. They will redirect all traffic from that domain to your site.

You will be forced to pay monthly maintenance to that company and if you decide to stop their services, they will redirect their traffic to some other company in same industry. Keywords which worked well for you, will work well for your competitors too.

Fair and honest company might offer similar deal because of many reasons, but the domain from which the visitors will come will be YOURS, so if you want to change SEO Company, you will have the traffic directed to your site until the new company takes over, and your investment (optimized domain and the traffic) will remain your property.

In case that SEO Company doesn’t want to disclose the techniques which will use to rank high your website.

Why?

Legal and ethical SEO Company will give you very clear idea what they intent to do with your site, and will give you detailed plan of activities. You have to know that some SEO Companies use techniques forbidden by search engines and your site may get banned from the search engines because of this.

For example if your SEO company use thousands automatically created so called doorway pages, which are full of your keywords only and are useless to the visitors, your site might get banned because of this.

So be sure to ask your SEO Company what they intent to do, and which techniques they plan to use. Good SEO Company is always ready to educate their client to some level.

When SEO Company claim that you will see the results within 1 months

Why?

In this case, don’t walk away. Run!

If your site is brand new, it might take up to 3 months to get listed on major search engines. To get some results even in less competitive results, you should count that 4-6 months is the timeframe where you can expect to see first results. Note that if your website has 5-10 pages only, you will need much more content that this. SEO Company will have to add much new pages to your site, and that is time consuming task.

So, if the SEO Company claims that you will be on the top within a month, they have PPC (Pay per Click) in their mind, and that have nothing with Search Engine Optimization.

Moving to another web host or server?

Taming the Beast.net recently needed to move to another server with our current host due to an increase in traffic. While moving to another web host or server can be a straightforward task for smaller sites, it's more of a challenge for larger ones. Even if you only have to move a small site, there's still a few things to bear in mind.

While we knew a few months in advance we would need to make the move, when it actually occurred it all happened pretty quickly - of course, a number of things I was "gunnadoo" never did happen before the move - something that I regretted during the transition.

The following is a series of tips that may make your move a little smoother and will minimize any downtime you may experience.

Geographic issues

If you are moving your hosting from one country to another; before you do so you may need to consider the impact it will have on your traffic - search engines are becoming a little more geographic savvy; but the technology definitely has flaws. I'll use an Australian site based on an Australian server as an example.

Let's say you have 2 totally different sites:

ljkdfjaljl.com.au
lfjdfjioa.com

.. and at present they are hosted on Australian servers and your target market are Australians. You have decided you wish to take advantage of cheaper and more reliable hosting in the USA; so your sites will be hosted on American servers.

The site with the domain ljkdfjaljl.com.au, shouldn't experience any changes in terms of search engine traffic, but the lfjdfjioa.com site may experience some negative impact.

The reason for this is the way some search engines, including Google, are currently working. When you live in a particular country and go to Google.com, you are automatically redirected to the Google of your country; e.g. Google.com.au.

In the first couple of months of 2004, It was pointed out to me that Google would then return "pages from Australia" by default when any query was entered.

Although searchers are given a choice of whether they wish to search "pages from.." or "the web" via radio buttons directly under the search box - people don't tend to see these things unless they've performed a couple of searches and they aren't finding what they want.

When a local search is performed, Google tends to give more weight to sites that either have a domain name ending in .au or are physically hosted on an Australian server. Google can determine hosting location via the IP address, which is a unique identifier.

Currently (April 04), Region specific Google has changed the default setting back to search "the web"; perhaps as the result of user feedback, but it's an issue to bear in mind.

This doesn't mean that simply by selecting another Australian host that you can avoid this issue. Many Australian hosts still have their servers physically located in the USA or the UK. The best bet if local traffic is absolutely crucial to your online business is to purchase a country specific domain name and then use mod_rewrite for redirecting the old domain name to the new name.

Check with your hosting service.

Whether you are moving to a new server under your current host or moving to a new web host altogether; it's worthwhile to enquire with your hosting service provider as to whether they will move your files for you. Remember to ask nicely and they may do it for free :).

If you are moving to a new hosting company, this is a service that can be used as a bargaining chip for you to open an account with them. If your new/current host agrees to do this for you, remember that script paths may be different (see below).

Draw up a plan - in writing

One of the mistakes I made was not to draw up a solid plan - there's so many side-streets and alleyways on Taming the Beast.net now that I had totally forgotten about some of our sections - the plan was all in my mind - not the best strategy ;0).

Your written plan should contain milestones - solid dates for tasks to be completed. If you are a Microsoft Outlook user, put these dates and tasks into your calendar - it's so easy to forget things when running an online business.

Clean up your web site

As with moving house, moving your web site to another server or service is an excellent opportunity to clean things up a bit. Why take a stack of garbage with you?

Carefully go through your site folder by folder to check for what you don't need any more and liberally apply the use of the delete button. Moving servers is a fresh start, so you may as well start it out right.

Check and fix current problems

Broken links, scripts not functioning properly? Here's the perfect opportunity to set things straight. One of the problems of running a largish site is that little glitches slowly build up over time; the "I'll attend to that tomorrow" kind of stuff. After a couple of years, the list of little glitches can be a mile long! Now's the time to fix those things before you occupy your new home.

If you're looking for a good link verification service, the W3C provides one free of charge:

http://validator.w3.org/checklink

Notify your members/subscribers.

If your site offers membership services or you have a list of subscribers for an ezine etc. it's worthwhile to start notifying these people *weeks* in advance - not the day before.

People tend to skim over ezines and email updates - so the message needs to be repeated over and over as you get closer to the big day. This way you can spend the time during transition on transition and not bogged down responding to email from angry visitors.

Script/database paths

Very important - different hosts may have different paths for CGI scripts and MySQL databases. Well before you make the move, draw up a list of every script on your site so you'll know what you'll need to change.

Make a copy

After you've cleaned up your site, make a copy of it on your hard drive. Call the original web something like - mysite-old. That way you'll always have a proper backup should you have to back out of the move. Use your "new" copy to make changes to script paths etc to suit the new service.

Changing file names/folders?

If you need to rename folders or file-names, bear in mind that this could have a negative effect on your traffic as many search engines take a long time to update their listings (see below). Also, your link partners may be linking to specific pages on your site. By changing file and folder names/locations - visitors from these sources may be greeted with the dreaded "404-File not Found" error.

If you do need to make changes, it's wise to use a search engine friendly 301 redirect. That way, your old listings will redirect automatically to the new pages. Read our guide to implementing a 301 redirect.

Email addresses

Make a list of all your current email addresses used in conjunction with your site and ensure that you mirror these addresses on your new server. In your email software, add the new accounts to your lists, but *don't* delete the old accounts just yet. During the DNS update, you'll may still receive email via the old domain - for a couple of days, you'll be getting mail from both.

Expect things to go wrong

"The Best-Laid Plans Of Mice And Webmasters" - while Shakespeare would probably have a mild fit for such a misquotation, it fits a web site move very well. No matter how much you plan, or how careful you are - things are bound to go wrong. If you've put aside a day for your move, double it - just to be sure. This is especially important if you utilize a substantial number of scripts on your site.

Other search engine issues

You've worked long and hard to gain decent search engine rankings - to lose them could mean a serious dent in your traffic and profits. If you're not changing file names or folders, moving shouldn't be a problem then should it? Not necessarily the case.

Some search engines don't cache web site information by domain name, but by IP address. When you change your server or service, no doubt your IP will change and some search engine robots may "lose" you - for months.

For this reason, if you can afford it, it's wise to leave your old web site files up for a month on your old server space after you have made the move to the new server. During that time, check your server logs for spider activity to ensure that your most important search engine sources have found you. Learn more about search engine spider identification.

Changing domain names?

What if you aren't changing file and folder names, but you are going to change domain names as well - your search engine rankings and reciprocal links are again at risk. That's where the Apache mod_rewrite module can help. Read more on using mod_rewrite for redirecting domain names safely.

Files on server before DNS update

Ensure that you have moved *everything* onto the new server before updating your DNS records for your domain name - don't wait until afterwards.

DNS records can take up to 72 hours to update around the world and during that time, your name may "bounce" between the old and new server.

If you wait until DNS has updated properly, you may lose traffic through links appearing to be dead and worse, your search engine rankings may disappear altogether. Also, if you are publishing your new site (with updated script paths etc.) via your domain name, you may end up with the new files on the old server - this could be disastrous if you have perform a rollback and continue utilizing the old server for some reason - *especially* if you haven't kept a clean copy of the old site.

Microsoft FrontPage Issues

This can be a challenge for FrontPage users, as FrontPage publishes via the domain name. Before making the move, ask your new hosting service if you can publish to an IP number, rather than name. If this isn't possible, you'll need to publish your site using FrontPage's FTP function.

This will mean that components of your site that require FrontPage extensions being installed won't work initially. Hopefully, this will only be for a few hours until your nameserver changes are live in DNS and you can just publish to your site via the domain name, overwriting all the files. In this scenario, the important thing is to make sure all your files are at least on the new server.

Don't forget to enable FrontPage extensions on your new server, or to check with your new hosting service whether they have been installed.

Monitor DNS changes.

During the time of transition, especially in the FrontPage scenario outlined above, it's important to monitor the progress of the DNS update. This can be done very easily using a free tool such as HyperTrace. HyperTrace can be downloaded here:

http://www.analogx.com/contents/download/network/htrace.htm

HyperTrace shows you the route that information travels from your machine to another machine on the internet. It will show you the Name Server of your current hosting service and once the update starts occurring, the new hosting service. Bear in mind that this may "bounce" from old to new during 72 hour transition window and it may be a day or two before you see the new nameserver details at all. Check, recheck and then check again.
Once your new site is live in DNS and stable, start checking things out - again, and again and again. You could also send out a note to your subscriber list explaining that the site is now live on the new server and you would appreciate any bug reports. This can save you a lot of work and gets your visitors more involved with your site - it's a good PR exercise.

301 Redirects and Search Engine Optimization

There are multiple reasons to redirect URLs. For one, your web pages may have moved but their old URLs may still live in users' bookmarks or in search engine indexes. Without implementing some sort or redirection, that traffic would be lost to a 404 Error Page.

On occasions, you may also want to register several extensions for your domain name: 'mydomain.com', 'mydomain.net' and 'mydomain.org', and have 'mydomain.net' and 'mydomain.org' automatically redirect visitors to your site, hosted under 'mydomain.com'.

Furthermore, if your company sells several products, you may want to give each of them an individual domain name, and have it point to a specific subdirectory of your main site. For example, if you own a site called 'businessvideos.com' that sells a product called 'Marketing Made Easy', you may want to set up a domain such as 'marketingmadeeasy.com', and redirect it to subdirectory: www.businessvideos.com/marketingmadeeasy/.

There are several ways to redirect domains, however, most of them will get you in trouble with the search engines. The search engine friendly way to redirect URLs is to use what is know as a 301 redirect (you can see how Google and Yahoo! specifically endorse this kind of redirection). Here is my take about the different redirection methods and their implications on search engine optimization:

Meta-Refresh Javascript Redirect

You can redirect visitors by placing a snippet of JavaScript code within the HTML code of the page you want to redirect. With this method, you can specify the number of seconds before the visitor is automatically redirected to the new page. Search engines don't like this method, because of the potential for abuse: you could write an optimized page for a non-competitive search term, and then automatically redirect your unsuspecting visitor to whatever URL you want. For example, it could be relatively easy to write a page about English literature, have it indexed and highly ranked by the search engines, and then redirect your visitor to a casino or Viagra site. If search engines allowed this, users would quickly stop trusting them. That is why search engines penalize this practice, and why you should avoid it.

Parked Domains

You could register an additional domain name, park it, and make it point to the DNS servers of your main site's hosting account, so that when somebody types the additional domain, they will be transported to your main site. However, this approach may lead to search engines listing the same content twice, one for your main domain, and one for your additional domain. In the past, unscrupulous webmasters would use multiple domains to spam search engines and directories, making them list the same pages hundreds of times under different domains. Even if your intentions are good, we don't recommend this approach to redirecting your additional domains, since search engines may penalize your site for duplicate content.

302 and 301 Redirects

When a request for a page or URL is made by a browser, agent or spider, the web server where the page is hosted checks a file called '.htaccess'. This file contains instructions on how to handle specific requests and also plays a key role in security. The '.htaccess' file can be modified so that it instructs browsers, agents or spiders that the page has either temporarily moved (302 redirect) or permanently moved (301 redirect). It is usually possible to implement this redirect without messing with the '.htaccess' file directly, using your web host's control panel instead.

From a search engine perspective, 301 redirects are the only acceptable way to redirect URLs. In the case of moved pages, search engines will index only the new URL, but will transfer link popularity from the old URL to the new one so that search engine rankings are not affected. The same behavior occurs when additional domains are set to point to the main domain through a 301 redirect.

The URL Forwarding Feature

Most domain registrars offer a feature called URL Forwarding. With this feature, you can register a new domain, such as 'mydomain.net', and have it point to mydomain.com (or to any other URL). The problem, however, is that registrars usually do this by implementing a 302 redirect (page moved temporarily). While Google handles 302 redirects very well, passing link popularity from the additional domain to the main one, other search engines don't do this well, diluting link popularity by splitting it between the two domains, and negatively affecting rankings. Therefore, it is better not to use this method, and implement a 301 redirect instead.

Redirecting Old URLs

To '301 redirect' an old URL to a new one, just go to your web host's control panel, and choose the "Redirects" option. You can then set up the redirect by filling the blanks. You want to chose redirect option "Permanent" to implement a 301 redirect.
Redirecting additional domains

To 301 redirect an additional domain (like in the case of the .net or the .org version of your domain name), you have to set it up as an add-on domain with your web host (some hosts offer this option for free, and some others charge a small monthly fee per domain). If the additional domain was not registered with your web host, you will first have to go to your domain registrar and change the DNS (domain name servers) to the DNS of your web host (you may have to wait a couple of days before this change becomes functional). Once you've done this, go to your web host's control panel, choose the "Add On Domains" option, and set up your add on domain as follows:

New Domain Name: additionaldomain.com (Do not put any http:// or www)
Username/directory/subdomain: additionaldomain (Enter 'additionaldomain' by itself. Do not put any '.com' or 'www')
Password: 123ABC (Enter whatever password you want).

Then, set up the redirection by filling the appropriate box with the URL of the landing page (where you want your traffic to go).

Once your additional domain is redirecting to your landing page, take this one last step to see if everything is working fine: go to a server header checking tool, type your add-on domain in the query box and hit enter. If you get a message similar to this: "Status Code HTTP/1.1 301 Moved Permanently", then your 301 redirect is working.

Top 7 SEO Tools
By Kim Roach (c) 2006

Search engine optimization is a complex process with many facets. Some of these include keyword research, on-page optimization, off-page optimization, acquiring inbound links, and tracking your rankings.

Fortunately, there are many tools that have been created to aid web masters in each of these tasks.

Below I have reviewed 7 of the top SEO tools so that you can quickly find out what your site needs to rise in the search engines.

First up is the "Cool SEO Tool". I'll let you decide whether or not it lives up to its name.

Cool SEO Tool

This tool allows you to compare your site against the top 10 listed sites in Google for a particular keyword or phrase. You simply enter your keyword and the system will begin comparing 9 different metrics for the top 10 rankings. This allows you to quickly compare the Yahoo rank, MSN rank, Google pages indexed, altavista pages indexed, backlinks to page, backlinks to domain, allinanchor rank, age of url, and whether or not the phrase is on the page.

This tool can unveil extremely valuable information on how you can break into the top 10 search engine positions. Try it out at http://www.webuildpages.com/cool-seo-tool/.

XML-Sitemaps

Google wants to make sure that webmasters have a way of communicating information that is important about their sites. To accommodate this, they created Google Sitemaps in 2005. Using this tool, you can tell Google when you have created new pages and how often your pages are updated. To get your pages indexed as quickly as possible, it is in your best interest to create a sitemap for Google as well as for Yahoo.

Unfortunately, finding a sitemap generator that is easy to use can be a frustrating task. However, after a lot of digging, I think I've found one that you will like.

At xml-sitemaps.com, they have created a sitemap generator that enables you to create a xml sitemap for Google and a text-based sitemap for Yahoo. In addition, the generator can also create an optional HTML sitemap for human visitors.

Go to XML-Sitemaps.com for step-by-step instructions on how to get started.

Ultimate Keyword Tool

Keywords are the lifeblood of any site. Choose the wrong ones and your site will quickly fizzle. Choose the right keywords and you will start to see an abundance of traffic as well as sales. The key is choosing keyword phrases that aren't viciously competitive and convert well into sales.

For example, did you know that keyword phrases that are 3-5 words long convert into sales much more often than any other key phrase length? Not to mention, these longer keyword phrases are also usually much easier to rank for.

One of the best keyword tools is provided by SeoBook.com.

You simply enter in a keyword or phrase and hit suggest. Once you have done this, the keyword tools will return a variety of data, including:

• overture suggestions of additional keywords
• top overture bid prices
• estimated monthly search volume
• number of Google, Yahoo, and MSN search results
• Wordtracker keyword suggestions
• Google traffíc Estimates
• synonyms and....
• additional related keywords using the Adwords keyword tool

For a keyword tool that has it all, go to SeoBook.com.

Link Popularity

For many of the top search engines, link popularity is one of the top ranking factors. Because of this, there have been a large number of link popularity tools to be released. However, after trying out quite a few of them, I settled on URLTrends.com. This site enables you to find out your link popularity on 8 different search engines.

Monitor Your Search Engine Positions

Monitoring your search engine positions is crucial to any successful marketing campaign. To obtain the highest possible search engine traffic, you must be able to monitor any sudden drops in your rankings. If you don't know where you stand, there is no way you can take corrective measures.

Fortunately, there is a tool that allows you to track all of your keywords for free.

This tool allows you to track:

• numerous keyword rankings
• backlinks
• pagerank and...
• daily, weekly and monthly changes in your rankings.

Take control of your search engine rankings at http://www.digitalpoint.com/tools/keywords/.

Link Harvester

Are you looking to do some in-depth link analysis? If so, the Link Harvester is certainly for you. This tool is much more advanced than most link analysis software currently on the market. Link Harvester:

• quickly finds almost every single site that is linking to you
• reports how many pages of your web site are indexed
• reports how many links are pointing to any specific page
• provides links to the Wayback Machine and WhoIs source next to each domain
• reports the total number of inbound links, home page links, and deep link ratio
• quickly grabs the number of .gov, .edu, and .ac.uk inbound links
• indicates if a site links to your site more than 5 times by bolding that particular link in the list of results.

If you find this tool useful, you can even add it to your own site. Link Harvester is open source, so web masters are free to share it and developers are free to improve upon it.

Do your own link analysis atLink Harvester.

Web CEO

I consider this the macdaddy of all of the seo tools. Web CEO combines many of the tools above into one solution. In one tool, you can:

• perform keyword mining
• use Web site analysis to improve your rankings
• create link popularity reports
• quickly and easily find potential link partners
• use automated, semi automated, and guided submission to search engines and directories
• manage your PPC campaigns
• analyze your search engine rankings

Take this tool for a spin at WebCEO.com.

Search engine optimization can be quite a chore, but with a few simple tools, the process is made much easier. Start putting these tools to use and see how they impact your own online business.