Thursday, January 14, 2010

Adsense

What is an AdSense Program?

An AdSense program is a perfect way to earn money on internet. Even if you have a site which stores information, you can participate in the program and earn money from any corner of the world.

Google administers their ads in such a manner that revenue can be generated on an either per-click basis or per-thousand-impressions basis. You have to visit the Google AdSense home page to know more about this program. After you have read through the policies of Google, you can sign up.

Google has the right to reject the sites, so in order to qualify; you will better need at least 30 pages which contain high quality content. If Google finds out that the site is just a sales pitch, it will be immediately rejected. If they feel that the site is not getting enough traffic, they have every right to reject the site. Check out your links before applying for the Google`s program.

It is better to stick to prototypes like Advertisements or Sponsored Links which is generally accepted by Google. You can earn a few dollars to thousands of dollars from the program. Your website will fare better than the others only when it has quality content, AdSense optimization, targeted traffic, keyword value and magic words which is almost like icing on the cake.

Check out the niche markets which can earn huge profits. A niche market is good for the AdSense program as this is a kind of self-contained market which puts its focus on a specific product or a particular product.

You should instantly hit the market, if you have the right keywords. All the niches have keyword pyramids which are made of words so that people can find the things related to niche. You can rely on the search engine optimization process to do good business.

Always take help of the inbound links to improve the rankings of the page. You should use a proper format, placement or colors so that you make AdSense ads completely folding your site or vice-versa the ones that can grab the attention of the viewers. This is something you must discover by yourself for your particular site.

A good website with quality pages is perfect for Google AdSense program. You cannot use chat sites for this purpose. Blogs and forums are not to be accepted for this purpose.


High quality content on your Website can attract visitors as well as provide an opportunity for you to generate advertising revenue.

Content - in the form of well written articles and other useful information - increases your site's value to visitors. Participating in Google's AdSense program on those same pages can give your own profits a "shot in the arm."

For your site to be a good match for AdSense, you should have a significant amount of quality content on the site. Publishing articles of interest to your audience is a smart way to do this.

Generally, you have three options for generating quality articles for your site: (a) Write them yourself, (b) hire a writer/reporter, or (c) find content elsewhere.

Many site owners do not have the time to write good, relevant articles themselves and do not have the money to hire a writer. These folks turn to content articles.

Content Articles

Several Websites (such as SoaringProfits.com and Marketing-Seek.com) and groups (such as Article Announce Business on Yahoo! Groups) provide content in the form of articles similar to this one. Individual authors will often supply articles as well.

Publishers are allowed to use an article - no payment required - provided they follow a few rules. Generally, the rules are similar to these:

  • The About the Author or resource box must be published as part of the article. The resource box is "payment" for letting a publisher use the article. It is here the author has free rein to advertise or promote products and services. The resource box is generally 4 -10 lines long.

  • The article should be published as-is, with change requests made to the author.

  • No spamming allowed. If the article is sent to a list, the list must be voluntary - without automatic email additions.

  • No use on offensive sites or in inappropriate newsletters. Guidelines generally list the usual culprits - porn, violence, etc.

Each site, group, and individual has slightly different publication guidelines so be sure to read them before using an article.

Advertising Revenue

Over the past few years, advertisers see less response from banner ads and other online advertisements, making them more reluctant to pay based on CPM (cost per thousand impressions).

This reluctance is reflected in the percentage of total online advertising spent on pay for performance programs. Pay for performance deals have grown from 4% of advertising revenue in 1998 to 21% in 2002 (Note 1).

Pay-per-click programs have largely contributed to the surge in performance deals. Keyword Search has jumped from 6% of total online ad revenues in fourth quarter 2001 to 21% during fourth quarter 2002 (Note 2).

Under the pay-per-click model, advertisers pay only when someone actually clicks on an ad. Two of the most popular pay-per-click programs are Google AdWords and Overture. Both place advertisements on their own sites as well as with search results of a few large search engines and directories. Largely, individual site owners could not generate advertising revenue through these programs.

Until Google launched the AdSense program for Website publishers.

Generating Advertising Revenue with Google AdSense

Google's AdSense opens the door for Publishers to generate advertising revenue through AdWords. Publishers put a snippet of javascript code on their pages through which Google serves highly relevant AdWord advertisements.

Google pays the publisher part of the revenue earned when someone clicks on an ad. The formula used to figure AdSense payments is not disclosed, as explained in the Google AdSense FAQ: "Although we don't disclose the exact revenue share, our goal is to enable publishers to make as much or more than they could with other advertising networks." (Note 3)

As of this writing, I have been an AdSense member for just over a week. I am not allowed to disclose payment figures. I can say initial results - both click rates and payments - significantly exceed my expectations. For examples of how I set up articles with AdSense on WebSiteMarketingPlan.com, have a look at some of the articles on the guest author page here: http://www.websitemarketingplan.com/Arts/GuestArticles.htm

To be considered as a publisher in the AdSense program, you must submit an application. Once your site is reviewed, Google will accept or reject your site. Acceptance is not automatic. Before you apply, check your site against the guidelines explained in the program's terms and in the FAQ.

Combining Content Articles with AdSense:
A "Four Way" Win

Once you are accepted into AdSense - or in preparation for applying to the program if you do not currently have enough content - correctly setting up pages with articles (Note 4) can create a "win" for all involved.

Your visitors win because they find more of interest on your site. AdWords advertisers win because their ads are seen in more places. The article's author wins through added exposure.

Most importantly, you win by combining articles and Google AdSense on your site. Participate in the programs responsibly and you're likely to experience increased, interested traffic as well as higher advertising revenues.




5 Ways To Improve Your Adsense Earnings




If webmasters want to monetize their websites, the great way to do it is through Adsense. There are lots of webmasters struggling hard to earn some good money a day through their sites. But then some of the “geniuses� of them are enjoying hundreds of dollars a day from Adsense ads on their websites. What makes these webmasters different from the other kind is that they are different and they think out of the box.

The ones who have been there and done it have quite some useful tips to help those who would want to venture into this field. Some of these tips have boosted quite a lot of earnings in the past and is continuously doing so.

Here are some 5 proven ways on how best to improve your Adsense earnings.

1. Concentrating on one format of Adsense ad. The one format that worked well for the majority is the Large Rectangle (336X280). This same format have the tendency to result in higher CTR, or the click-through rates. Why choose this format out of the many you can use? Basically because the ads will look like normal web links, and people, being used to clicking on them, click these types of links. They may or may not know they are clicking on your Adsense but as long as there are clicks, then it will all be for your advantage.

2. Create a custom palette for your ads. Choose a color that will go well with the background of your site. If your site has a white background, try to use white as the color of your ad border and background. The idea to patterning the colors is to make the Adsense look like it is part of the web pages. Again, This will result to more clicks from people visiting your site.

3. Remove the Adsense from the bottom pages of your site and put them at the top. Do not try to hide your Adsense. Put them in the place where people can see them quickly. You will be amazed how the difference between Adsense locations can make when you see your earnings.

4. Maintain links to relevant websites. If you think some sites are better off than the others, put your ads there and try to maintaining and managing them. If there is already lots of Adsense put into that certain site, put yours on top of all of them. That way visitor will see your ads first upon browsing into that site.

5. Try to automate the insertion of your Adsense code into the webpages using SSI (or server side included). Ask your web administrator if your server supports SSI or not. How do you do it? Just save your Adsense code in a text file, save it as “adsense text�, and upload it to the root directory of the web server. Then using SSI, call the code on other pages. This tip is a time saver especially for those who are using automatic page generators to generate pages on their website.

These are some of the tips that have worked well for some who want to generate hundreds and even thousands on their websites. It is important to know though that ads are displayed because it fits the interest of the people viewing them. So focusing on a specific topic should be your primary purpose because the displays will be especially targeted on a topic that persons will be viewing already.

Note also that there are many other Adsense sharing the same topic as you. It is best to think of making a good ad that will be somewhat different and unique than the ones already done. Every clickthrough that visitors make is a point for you so make every click count by making your Adsense something that people will definitely click on.

Tips given by those who have boosted their earnings are just guidelines they want to share with others. If they have somehow worked wonders to some, maybe it can work wonders for you too. Try them out into your ads and see the result it will bring.

If others have done it, there is nothing wrong trying it out for yourself.

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